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Trade in Goods According to the CEPA agreement signed on 29th June 2003, from 1st January 2004, the Mainland will apply zero tariff to 273 products of Hong Kong origin (the product list). And beginning in 2005, before October every year, the responsible departments of the HKSAR and Mainland governments will decide which additional products requested by Hong Kong manufacturers will benefit zero tariff in the following year. No later than 1st January 2006, the Mainland will apply zero tariff to the import of products of Hong Kong origin that are outside the product list. The definition of "Hong Kong origin" under CEPA is yet to be determined by the Mainland and Hong Kong authorities before 1st January 2004. While different rules of origin will be applied to different types of products, the spirit of CEPA is to provide Hong Kong manufacturers with the greatest flexibility for them to maximize market access opportunities on the Mainland. At present, for all production on the Mainland that are targeted for exports, the imports of relevant production inputs, mainly machineries, raw materials and intermediate goods, are exempted from tariff and VAT. Therefore, CEPA is meaningful only to exports of Hong Kong originated products that are aiming at the Mainland market. Though certain exports of Hong Kong originated products such as cosmetics or medicine to the Mainland market will no longer be subject to import tariff, before these products can be imported and sold on the Mainland, they still have to go through the rigorous import inspection and quarantine procedures. However, as agreed in CEPA, Hong Kong and the Mainland will strengthen cooperation in quarantine and inspection of commodities, food safety and quality assurance, product certification and accreditation. These would greatly facilitate exports from Hong Kong to the Mainland and enhance Hong Kong's role as a gateway to the Mainland market. Potential Benefits The immediate benefit of tariff free access is a saving in costs for the 273 Hong Kong domestic export items to the Mainland. Domestic exports to the Mainland are expected to increase, while some manufacturing activities in Hong Kong will benefit from CEPA, especially when the product list of zero tariff access is expanded. Most manufacturers in Hong Kong will continue to use the Mainland as their production base. However, some of them might consider expanding their existing facilities or setting up new production lines in Hong Kong to take advantage of CEPA. Besides, given the zero tariff advantage of Hong Kong's exports to the Mainland, it is hoped that some foreign manufacturers that plan to set up production lines in the region will be attracted instead to Hong Kong. Given that the ultimate or target market of these companies is the Mainland, savings in tariffs in Hong Kong must be substantial enough to offset the higher Hong Kong production costs1. Alternatively, for products that intellectual property (IP) input is the major component in their total cost structure, production in Hong Kong would be more feasible if Hong Kong can generate a higher IP value or provide better IP protection. In the circumstances, it is expected that only some high IP input industries that do not require a mass scale of production would probably be set up in Hong Kong. These industries are likely to be high-end lifestyle products that have a strong design element, such as high fashion, designer watches or jewellery. Besides, production or industries that require strong protection of the investor's proprietary technology or R&D results might also find Hong Kong a better investment location. However, the total size of these industries or growth as a result of CEPA would be limited, and the subsequent gain in trade expansion and employment would also be moderate. Trade creation effect In 2002, Hong Kong's domestic exports to the Mainland amounted to US$ 5. 3 billion, of which US$ 1. 6 billion (30. 8%) were consumed in the Mainland market, the rest being shipped back to Hong Kong after processing under the outward processing arrangement (OPA). Even within the US$ 1. 6 billion non-OPA exports, the majority might also be exempted from tariff when imported into the Mainland as they are deemed to be machines and intermediate goods required for the purposes of export processing. Only a small share of Hong Kong's domestic exports at present is believed to have been sold to Mainland end users and is therefore likely to benefit from CEPA. Among the Mainland's 2002 imports of Hong Kong products that are covered by CEPA, the majority were industrial goods, including parts and accessories of electrical equipment and AV products (20. 7%), textile yarns and fabrics (20. 0%), plastic materials (11. 6%), metal sheets and strip (6. 6%). For consumer products2, the major categories included in the CEPA zero tariff product list are cosmetic, garment, jewellery and watches. However, apart from garments which accounted for 13. 9% of CEPA-related Hong Kong exports to the Mainland in 2002, other related domestic exports were very small.
Many Hong Kong products are not sold to the Mainland market even though they probably appeal to Mainland consumers. This is due in part to the high level of import tariffs that make Hong Kong products too expensive to Mainland consumers. With CEPA, Hong Kong products will become more price competitive and find new opportunities to break into the Mainland market.
Mainland consumers have become increasingly sophisticated in recent years, especially emerging middle class consumers who are willing to pay more for goods offering the latest international trends, good design and style. According to a previous TDC study, Mainland middle class consumers generally have a favourable image of Hong Kong products, and over half of the surveyed consumers find Hong Kong products quite or very appealing. In general, these consumers consider Hong Kong products are trendy, good in taste and creative in design. Moreover, Hong Kong companies are considered adept at quality control. Hence, a "made in Hong Kong" product or brand accepted by Mainland consumers can command a measurable premium.
Hong Kong manufacturers should capitalise on CEPA to apply zero tariff treatment for their Hong Kong originated products that should have good market potential on the Mainland. These are likely to include fur garments, high fashion (evening dresses and business suits), and local foods that are not yet included in the product list effective January 2004. Effect on manufacturing investment
While increased opportunities in exporting Hong Kong originated products to the Mainland market might encourage existing local industries to expand their output and production capacity, it is also expected that some Hong Kong and foreign companies might be attracted by CEPA to set up new production lines in Hong Kong. At present, most Hong Kong factories on the Mainland are producing under OEM arrangements for overseas markets. Even though some companies have developed their own brands and started selling to the Mainland domestic market, most of them are positioned at the middle- or upper-middle end of the market. In light of the zero tariff arrangement, Hong Kong companies might be interested in starting a new product line in Hong Kong to process premium products or new brands to target at the higher end market of the Mainland.
It is agreed that though "made in Hong Kong" is able to charge a higher price for certain lifestyle and fashion products in the Mainland market, it must be complemented by a strong or premium brand image. This is because, for most mass market products on the Mainland, price is a dominating factor of consideration in purchase. Even for branded products, once the brand is accepted, its place of origin is of less importance. Hence, setting up a mass market product line in Hong Kong might not be feasible or profitable.
Industries that are likely to benefit from CEPA's zero tariff arrangement, and justify production in Hong Kong for selling to the Mainland market would need to fulfil one or more of the following criteria.
Only niche and high-end products of traditional industries will benefit from CEPA. Lifestyle products such as high fashion and accessories, fur garment, precious jewellery and stylish watches are likely to be able to capitalise on the strength and reputation of Hong Kong in design and quality control, to develop upmarket brands or products for the Mainland's emerging middle class. Apart from traditional industries, Hong Kong may also be able to attract some new local and foreign investment in industries that require strong protection of the proprietary technology or invention. This is particularly true for some industries that are still restricted from forming wholly-owned foreign companies on the Mainland. For example, foreign investors must form joint ventures on the Mainland if they invest in the "restricted industries"3 such as production of photosensitive materials, satellite television receivers and parts, and some pharmaceutical products like antibiotics and immunity vaccines on the Mainland. Since the IP value of the proprietary technologies or invention of these industries are high, foreign investors may prefer investing in a wholly-owned foreign venture in Hong Kong to forming a joint venture on the Mainland. Even for some industries that do not have any restrictions in the shareholding by foreign investors in manufacturing projects on the Mainland, foreign investors may also be attracted to set up R&D facilities or production of proprietary products in Hong Kong if they are targeting at the Mainland market, or making use of the advantage derived from the economic synergy of Hong Kong and the Mainland. This is particularly true for medium sized foreign companies which do not understand the Mainland's business environment and cannot afford to invest in their own independent R&D facilities on the Mainland. Hong Kong's high standards of IPR protection, its status as a free port and the added advantage of CEPA that allows tariff free and more efficient trade with the Mainland would be an edge in attracting foreign companies to invest in Hong Kong. Brand and designing consumer products Mainland consumers' perception of Hong Kong as an international city serves as a valuable asset to Hong Kong manufacturers. Since Hong Kong's culture is considered to be closer to that of the western world, Hong Kong designers are also considered by Mainland consumers as more creative and sensitive to the international fashion trend. However, before CEPA, exports of high-end products from Hong Kong to the Mainland are not competitive due to high import tariffs. With CEPA, these Hong Kong products would become more price competitive and affordable in the Mainland market.
For most upmarket lifestyle products like designers' clothes, fine jewellery and fashion watches, the IP value of the brand and design is much higher than the actual production cost. Given the positive association of Hong Kong in design and quality, and since only limited pieces are produced for each design of these products, production in Hong Kong is viable. Moreover, as most high end products require imports of high quality raw materials, the savings in tariffs4 of these production inputs would be an additional advantage for placing the production in Hong Kong.
Given the cost benefit derived from CEPA, and capitalising on the premium associated with "Made in Hong Kong", Hong Kong manufacturers may find new market opportunities in creating a new upmarket brand or producing a line of premium products in Hong Kong. This is especially attractive to Hong Kong manufacturers who have already established distribution networks on the Mainland. Given the strength and advantage of Hong Kong companies in distribution on the Mainland and their good track record in IPR protection, Hong Kong companies will be in a better position to form partnerships or negotiate licensing agreements withinternational brands to produce and distribute for the Mainland market. For companies which do not have distribution networks on the Mainland, they may also find increased business opportunities in the Mainland market after CEPA. Because the import price of Hong Kong products becomes more competitive after CEPA, Mainland wholesalers and distributors are likely to be interested in buying more products from Hong Kong. However, in order to increase the chance of market success of "made in Hong Kong" products on the Mainland, Hong Kong producers may find it necessary to invest further in product design and technology to differentiate themselves from Mainland competitors.
Proprietary technology industries For certain restricted industries on the Mainland such as pharmaceutical, foreign investors are allowed to set up joint ventures but not wholly owned factories. Under such circumstances, foreign investors might prefer to set up production lines in Hong Kong if they are reluctant to share their proprietary technology or invention with Mainland partners. Even for production that is not subject to investment restrictions on the Mainland, if the IP value of the production involved is high, foreign investors might prefer Hong Kong. In the case of biotechnology industry, though the Mainland is very strong in this area and many foreign research projects are indeed collaborating with Mainland research institutes and scientists, some companies prefer to place the core R&D activities or production in Hong Kong, considering its advantages in IPR protection and proximity to the Mainland. For example, according to a company which has recently launched a new nutraceutical product in Hong Kong, the development and production of the core and the most high value-added components of this product are in Hong Kong, while mass production of the final product is subcontracted to factories on the Mainland. The business model of the development and production of this nutraceutical product is advantageous because it will allow the investor to secure IPR protection in Hong Kong, and at the same time enjoy low production costs on the Mainland. While cross-border collaboration would also be applicable to other industries such as electronics and Chinese medicine, CEPA provisions in customs clearance facilitation, quarantine and inspection cooperation, and zero tariff imports of products with Hong Kong origin will be a further boost to the benefits and viability of this business model. Even though the Mainland has become an ITA member and agrees to remove tariffs for most ITA products, import tariffs of certain higher-end electronics products are still as high as 17% to 30%. Given the rising importance of the Mainland and ASEAN countries as production bases of consumer electronics goods, it would make sense to set up a logistic and production centre in Hong Kong to facilitate production and sales in the region. Hong Kong has the advantages of geographic proximity to its customers in the region particularly in southern China, low tax rates, good infrastructure and supporting services including logistics and finance, transparent government, sound legal system and high professional ethics. Moreover, as land and labour costs in Hong Kong have already adjusted downward substantially, the attractiveness of Hong Kong could increase, especially among small- and medium-size foreign companies that are not confident about managing investment risks on the Mainland. Trade in Services Overall Under CEPA, Hong Kong companies in 17 services industries5 can have more effective access to the Mainland market. Hong Kong services companies can benefit from CEPA in two major ways, namely:
To be eligible for enjoying the benefits of CEPA, a company, regardless of the nationality of its investors, must have substantive activity in Hong Kong by fulfilling the following criteria: (1) The company must be incorporated under the laws of the HKSAR. The business on the Mainland that the company intends to engage in must be of the same nature as that in which company engages in Hong Kong. (2) The company must be liable to pay profits tax in the HKSAR. Although the exact requirements for a company to be qualified vary from industry to industry, the assessment will be on a non-discriminatory and objective basis. CEPA measures are therefore meant for all services companies, indigenous or foreign, as long as they conduct substantive business in Hong Kong. This is in line with the requirements of the WTO on FTAs as well as the international nature of the Hong Kong economy.
Implications for Hong Kong distribution services industries Trading firms and wholesalers As the Mainland has emerged as a world leading production base in an array of products, more and more foreign buyers are interested in sourcing from the Mainland. At the same time, due to rapid industrialisation and growing affluence in the Mainland market, demand for imported industrial and consumer goods has also increased significantly. Given Hong Kong's strengths in international trade and merchandising, and its first mover advantage on the Mainland, Hong Kong companies are in a good position to help foreign companies to conduct sourcing and manage distribution on the Mainland. Before CEPA, given the high entry thresholds, few Hong Kong companies have been able to participate directly in the foreign trade and wholesale distribution services on the Mainland. Even though Hong Kong trading firms are the sole agents and distributors of foreign brand products in the greater China region, they have to pay for the Mainland business licence holders in order to overcome customs and other legal barriers. After CEPA, Hong Kong wholesale companies with annual sales of more than US$ 30 million for three years can set up wholly owned wholesale enterprises on the Mainland, and if Hong Kong trading firms have traded more than US$ 10 million with the Mainland for three years, they are eligible to set up wholly owned trading firms on the Mainland. Based on these criteria, it is estimated that some 1,200 trading companies and some 57 wholesale companies in Hong Kong will benefit. As Hong Kong businessmen are allowed to conduct import/export trade and provide wholesale and commission agency services on the Mainland, they will have better bargaining power to negotiate agency and distributorship of international brand products. This in turn will strengthen Hong Kong's role as a trade platform for the Mainland market. Retailers The relaxation in restrictions for Hong Kong companies to set up wholly owned retail enterprises on the Mainland and the substantially lowered entry thresholds in terms of annual sales and assets will make possible more Hong Kong medium-sized retail companies to participate directly in the Mainland's retail business. Based on minimum annual sales of US$ 100 million, it is estimated that some 25 Hong Kong companies, including department stores, supermarkets, convenience stores, and specialty chains in cosmetics, personal goods, household electrical appliances and AV products will be able to meet the market entry requirements after CEPA. Besides, as CEPA formalizes the practice of allowing Hong Kong permanent residents to set up individually owned retail stores in Guangdong, it should provide new opportunities for Hong Kong people who would like to venture into the Mainland retail business. In the recent year, TDC has received an increasing number of enquires from Hong Kong people about the possibility and procedure of setting up a retail store in Guangdong, indicating the great interest of Hong Kong people in this area. Implications for Hong Kong in the Mainland market Liberalisation of distribution services to Hong Kong companies will create a more conducive environment for Hong Kong manufacturers and traders to launch distribution of their products in the Mainland market. Until now, Hong Kong companies or people have not been allowed to become involved directly in the retail and wholesale businesses on the Mainland unless approved by the State Council. They must be big players with turnover not less than US$ 2 billion and 2. 5 billion respectively. Even though Hong Kong companies that have factories on the Mainland can set up sale offices to start domestic distribution, they are not allowed to trade products that are not produced in their own Mainland factories. In the circumstances, Hong Kong traders and manufacturers have to appoint agents or distributors, or set up sale outlets by hiring local companies' business licenses or asking a Mainland relative to register the businesses on their behalf. However, all these methods are not very satisfactory. Complications such as cheating, bad debts and conflicts in profit sharing have deterred many Hong Kong companies to enter the Mainland market. As Hong Kong people and companies are allowed to have their own retail and wholesale business licenses, Hong Kong traders and manufacturers will enjoy better controls in the distribution of their products, or alternatively would be able to partner up with a reliable Hong Kong distributor on the Mainland. This will encourage Hong Kong companies that were reluctant to appoint Mainland agents to reconsider starting product distribution on the Mainland. Especially with zero tariffs for exporting Hong Kong products to the Mainland, Hong Kong companies will find it more viable to develop brands for the Mainland "home" market. Legal Services CEPA includes significant market liberalisation measures for Hong Kong's legal firms and professionals.
Implications for Hong Kong law firms Improved market access under CEPA, especially the "association" arrangement (i. e. running business jointly with Mainland law firms) and shortened residency requirement, will have a significant and immediate impact for Hong Kong law firms to extend their networks in the Mainland market. It is much easier to serve Mainland clients through local contact points. With geographic and quantitative restrictions lifted one year after China's WTO accession, foreign law firms are now busy building up their networks by setting up more representative offices in different cities. Of the 51 Hong Kong law firms with a presence on the Mainland, only 8 have representative offices in more than one city. Allowing the sharing of premises and administrative support with Mainland law firms will help resources-constrained Hong Kong law firms to extend their networks more easily and facilitates the formation of business alliances with their Mainland counterparts in various parts of the country. The shortened residence period further helps many of those who cannot afford to have a long station period on the Mainland to extend their services there. Even with a shortened residence requirement, it will still be difficult for sole practitioners to take care of business both on the Mainland and in Hong Kong. As of June 2003, 42% of the 642 solicitor firms in Hong Kong are sole practitioners with limited resources. The waiving of the residency requirement for representative offices in Guangzhou and Shenzhen thus provides a valuable means for very small or even sole practitioners to set up a presence in the Pearl River Delta region. Hong Kong barristers can provide similar services (as solicitors) to clients when outside the jurisdiction of Hong Kong. With its restrained structure of "sole practitioner" mode of operation, barristers may find greater opportunities to tap into the PRD market. Implications for Hong Kong legal professionals Allowing Mainland law firms to employ Hong Kong lawyers will provide immediate career opportunities for Hong Kong lawyers. Nevertheless, the opportunities may be more attractive to less experienced lawyers as there remains a substantial difference in professional fees between Hong Kong and the Mainland. The attractiveness of the option also depends on whether there are restrictions on Hong Kong lawyers becoming partners of Mainland law firms. Since a substantial proportion of the Mainland law firms are small in size, this measure may not create huge employment opportunities for Hong Kong lawyers. The opportunities to sit for qualifying legal examinations on the Mainland will give Hong Kong's legal professionals an advantage over those from other foreign jurisdictions. Since China has not made any commitment to open up services relating to the practice of Mainland law, it would not have any obligation to provide or phase in similar opportunities for foreign lawyers. Nevertheless, the impact of this measure may only be felt in the longer term. To qualify for the National Legal Examination, Hong Kong professionals need a recognised Mainland law degree and msut take an internship on the Mainland. Owing to the very different legal system of the two jurisdictions, it will take quite some time to gain recognised qualifications in both places. Again, the benefits will be more attractive to less experienced legal professionals. In future, Hong Kong law firms will have lawyers with multi-jurisdiction qualifications, thus enhancing the status of Hong Kong as the platform to provide legal services to the Mainland. Hong Kong law firms on the Mainland As of end-May 2003, 51 Hong Kong-based solicitors firms have obtained approval to set up 59 offices on the Mainland.7 Eight of them have more than one Mainland office: Beijing (22), Shanghai (20), Guangzhou (9), Shenzhen (4), Fuzhou (1), Chengdu (1), Xian (1), Tianjin (1). Accounting Services CEPA does not include significant market liberalisation measures for Hong Kong's accounting firms and professionals.
Implications for Hong Kong accounting firms Foreign accounting firms have been entering into the Mainland market since the early 1990s. Since China's WTO accession, foreigners licensed as Chinese CPAs after passing the National Accounting Examination are allowed to form partnerships or incorporated accounting firms in China. Nevertheless, the operational requirements for joint venture accounting firms effectively rule out market access for smaller Hong Kong accounting firms. For example, 99% of the 1,100 accounting firms in Hong Kong comprise less than 10 partners. Moreover, only a small proportion of Hong Kong accounting firms can meet the requirement of US$ 20 million in annual income. CEPA does not involve a lowering of such operational requirements for Hong Kong accounting firms. In recent years, the Mainland authority has been encouraging Chinese firms to cooperate with foreign accounting firms and become "member firms" of foreign counterparts. The Chinese firms have to be restructured according to some regulations. In many cases, the successfully restructured Chinese accounting firms are large ones. They are more inclined to associate with very large international accounting practices. Many of them become members of the Big Four international accounting firms. At present, many smaller Hong Kong accounting firms cooperate with Mainland counterparts via loose business alliances for job referrals. Since the main option for smaller Hong Kong accounting firms to serve the Mainland market is via the "Temporary Audit Business Permit", the lengthening of the permit under CEPA reduces the administrative burden on Hong Kong accounting firms. Hong Kong accounting firms on the Mainland As of end-Feb 2003 8, Hong Kong-based accounting firms (mainly branches of international accounting firms based in Hong Kong) have set up 18 representative offices, 7 joint-ventures (with 17 branches) and 28 member firms on the Mainland. Real Estate Real estate services are constituted into three major sectors, namely property agency, property management and surveying (valuation, building surveying and land surveying). Real estate services is a relatively new industry in China. Foreign companies, particularly those from Hong Kong, have been active players. Local companies are gradually emerging.
Opportunities Under CEPA, the scope of services for Hong Kong wholly-owned property services firms in relation to self-owned or leased property is extended to high standard real estate projects. Property services on a fee/contract basis are mainly property management services. At present, wholly foreign-owned property management companies are only allowed in the Pudong area of Shanghai. Under CEPA, Hong Kong property management services providers will have more flexibility in penetrating the Mainland market, especially real estate projects by domestic developers. Limitations There is a capital requirement for establishing a property management company in China, and the requirements vary in different cities. This is a major obstacle for most Hong Kong firms, as they are mainly SMEs. At present, there are about 20,000 domestic property management companies operating in China. Mutual recognition of professional qualifications has not yet been reached under CEPA for surveying services. Construction Professional Services
Opportunities Hong Kong construction professional services firms will have more flexibility in entering the Mainland market, given that Hong Kong firms can now choose to provide services through wholly-owned enterprises on the Mainland. Limitations Most Hong Kong firms are small in size. It is costly for them to establish offices in China and to comply with professional requirements. As in surveying services, CEPA has not provided a mechanism for mutual recognition of qualifications in construction professional services. Therefore, Hong Kong practitioners are still unable to practise on the Mainland. Construction and Related Engineering Services Major types of construction services that Hong Kong companies are currently exporting include project management, contracting and engineering consulting.
Opportunities According to Chapter 3 of the Regulations on Administration of Foreign-Invested Construction and Engineering Design Enterprises, the business scope of wholly foreign-owned construction enterprises in Mainland construction projects is restricted. CEPA allows Hong Kong companies to have more room to participate in foreign-invested projects. As performance and experience of Hong Kong construction enterprises will be considered in assessing the qualification of Hong Kong construction enterprises to establish operations in China, it would enhance opportunities for market presence. CEPA also explicitly states that Hong Kong invested enterprises on the Mainland that have acquired the quality construction certification are permitted to bid for projects in all parts of the Mainland. Moreover, Hong Kong companies are permitted to wholly acquire construction enterprises there. Limitations According to the Article 15 of the Regulations, a wholly foreign-owned construction and engineering design enterprise has to employ certified architects or certified engineers in China and the number should not be less than 1/4 of the total certified professionals required under the qualification grading criteria. The benchmark for a joint- venture is 1/8. This restriction is not relaxed under CEPA. On the contrary, CEPA emphasises that "the number of managerial and technical staff in (Hong Kong invested) construction enterprises on the Mainland shall be the actual number working there". According to Article 16 of the Regulations, each of the architects and engineers certified in China and the key technical personnel of the foreign service provider in a foreign-invested construction and engineering design enterprise shall reside in China for no less than 6 months each year. Again, CEPA has not touched on this restriction. Registered capital requirement for domestic and JV construction enterprises still remain slightly different. Banking Hong Kong's banking sector is one of those that would benefit significantly under CEPA. CEPA not only opens the Mainland door wider for smaller Hong Kong banks, reduces the requirements for Hong Kong banks to conduct RMB business, but also encourages Mainland financial institutions to participate in Hong Kong, thus enhancing Hong Kong's status as an international financial centre.
Hong Kong is the second largest foreign bank group on the Mainland, after Japan. As at May 2003, Hong Kong-based banks have established 35 branches and sub-branches on the Mainland, mostly in southern China. The asset requirement of US$ 20 billion for opening a branch, introduced in 1994, puts a cap on the number of Hong Kong banks qualified to expand their business on the Mainland. A number of smaller Hong Kong banks, such as Wing Hang Bank, Liu Chong Hing Bank, Asia Commercial Bank, which entered the Mainland before 1994 but do not meet the current threshold, are allowed to maintain their existing networks but are not permitted to expand. Under CEPA, Hong Kong banks will be allowed to open a branch on the Mainland if they have total assets of US$ 6 billion or more, significantly lower than the entrance requirement under WTO commitments. This will effectively allow almost all eight medium size Hong Kong banks to enter the Mainland market, and for those who have already had branches, to expand their network nationwide. The requirement that Hong Kong banks must set up a representative office on the Mainland before establishing a joint-venture bank is also waived, though this has not been a popular option for Hong Kong banks to tap the Mainland market. The easing of restrictions for operation of RMB business benefits not only Hong Kong newcomers to the Mainland market, but also the Hong Kong banks that have already operated on the Mainland to have better access to RMB business. CEPA not only opens the Mainland door for Hong Kong's medium size banks, its "Financial Services Cooperation" provisions may also bring significant benefits to Hong Kong's status as an international financial centre. Mainland banks are encouraged to relocate their international treasury and foreign exchange trading centres to Hong Kong and to develop networks in Hong Kong through acquisition. Mainland financial institutions (e. g. insurance companies) are encouraged to seek stock listings in Hong Kong.
Audio-Visual Under CEPA, Chinese language films produced by Hong Kong companies can enjoy much wider access to the Mainland market. They can be imported for distribution on the Mainland on a quota-free basis upon vetting and approval by the relevant Mainland authority. At present, China maintains a global quota of 20 foreign films per year to be imported for distribution on a revenue-sharing basis. Requirements for co-productions have also been relaxed significantly. Other provisions include the distribution of audio-visual products and the construction/renovation of cinemas.
Film Cinematic release on a revenue sharing basis on the Mainland has always been the preferred distribution channel for Hong Kong's filmmakers. However, China maintains a global quota of only 20 foreign films per year (Hong Kong films are treated as foreign films), which means that in reality, this channel has not provided much market access opportunity for Hong Kong films. Instead, co-production has been a popular route for Hong Kong filmmakers to access the Mainland market, since co-produced films are treated as local films. Nevertheless, there are a lot of restrictions on co-production films, such as the split between Mainland and foreign personnel and the story content. With the relaxation of the importation of Hong Kong-produced Chinese language films, the Mainland market should create immense business potential for Hong Kong films. The actual scale of benefits hinges, however, on the vetting and approval procedure as well as the revenue-sharing mechanism. The relaxation of co-production requirements is also encouraging news for Hong Kong's filmmakers. Cinema Foreign investors can form joint ventures to construct or renovate cinemas in China. Foreign ownership of up to 49% is allowed. Hong Kong's cinema operators including Golden Harvest and Lark International are major investors in multiplexes in Mainland cities. Under CEPA, Hong Kong investors are allowed to have majority ownerships in joint venture cinemas. With controlling right, the attractiveness of joint venture cinemas for Hong Kong investors will be enhanced. Logistics Services At present, out of the 3,000 international freight forwarding enterprises operating in China, about 500 are Sino-foreign joint ventures. Around 100 foreign-invested freight forwarders are from Hong Kong. According to China's WTO commitments, most of the logistics and maritime auxiliary services sectors (except rail transport) will allow the establishment of majority ownership joint ventures immediately or 1 year after accession. Some sectors will also allow wholly foreign owned enterprises according to sector-specific timetables. China's WTO commitments related to logistics are made on an individual industry basis. There was no commitment on "integrated" logistics services. In June 2002, MOFTEC introduced a new pilot scheme which allowed foreign companies to set up joint-venture logistics services companies in eight provinces and cities (Guangdong, Jiangsu, Zhejiang, Shenzhen, Beijing, Tianjin, Chongqing and Shanghai) to provide a wide range of integrated logistics activities. Minimum registered capital is US$ 5 million, with foreign ownership of no more than 50%.
According to CEPA, Hong Kong companies can set up wholly-owned enterprises on the Mainland starting from January 2004 to provide logistics services, freight forwarding agency services, storage and warehousing services, road freight transport services and maritime transport services. The minimum registered capital requirement for international freight forwarding agency companies and storage and warehousing companies set up on the Mainland by Hong Kong companies will be the same as that for Mainland enterprises. Opportunities CEPA provisions mean that Hong Kong companies can have a head start of 1 to 2 years compared to other foreign companies. In logistics services, China does not even have a timetable for foreign companies to be allowed to set up wholly owned enterprises. CEPA will therefore be a breakthrough for Hong Kong companies to penetrate the Mainland market. Hong Kong's freight forwarders and storage/warehousing operators, who already have a strong presence on the Mainland, may have more flexibility in business strategy without having to worrying about identifying good joint venture partners. A niche area which Hong Kong companies may be interested in is that under CEPA, Hong Kong companies are permitted to provide direct non-stop road freight transport services between Hong Kong and each province on the Mainland. Limitations If the asset and capital requirements remain unchanged for integrated logistics services, Hong Kong players, particularly the smaller ones, may still have difficulties entering the market alone. Convention and Exhibition Services Under CEPA, Hong Kong companies can supply convention and exhibition services on the Mainland through setting up wholly-owned enterprises.
China did not make any commitment to open up the exhibition industry in its accession to the WTO. Foreign exhibition companies have to cooperate with the 200-plus appointed organisations to organise international exhibitions in China. The exhibition licence, however, is allocated to the Chinese company. Foreign exhibition companies face the uncertainties of ownership of the names and logos associated with exhibitions. The plan for allowing joint venture exhibition companies has yet to be implemented. Opportunities under CEPA Many of the difficulties faced by Hong Kong exhibition companies when entering the Mainland market can now be solved, since they will be allowed to organise exhibitions through wholly-owned enterprises. As the sole organiser of exhibitions, the intellectual property right issue should no longer be an issue. Exhibition companies will also be able to sell space to Mainland exhibitors directly. Given the growth potential of the exhibition industry on the Mainland and Hong Kong's critical mass of exhibition organisers and professionals, the CEPA provisions would provide, for the first time, a direct and independent market entry channel for Hong Kong companies.
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