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Product Magazines: Product Trends |
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Vol 1, 2004 |
Company Profiles Sensor Time Meeting Needs
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Tai Cheong Watch Mfg Ltd
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Tai Cheong Watch Mfg Ltd sources high quality stainless steel from Japan to produce a huge range of watchbands |
Research and development is vital for the continuing success of 23-year-old Tai Cheong Watch Mfg Ltd, which manufactures high-quality watch parts including watchbands and buckles, tools and elegant stainless steel jewellery.
Director Wu Gun-xiong stresses that rapid expansion in the overseas business pushed the company to maintain a strong R&D team of 4-5 engineers and product designers to create design concepts that meet the needs of different markets.
"Keeping pace with market trends by introducing fresh and creative designs ensures our long-term development," Wu believes. "We also take strict quality control measures to ensure our product quality."
Tai Cheong has 500 workers operating production lines in two factories on the Chinese mainland in Shenzhen and Shantou, which together provide about 5,000 square metres of production capacity.
Higher-end products are manufactured in Shenzhen, while large-volume orders and lower- to medium-priced products are the responsibility of the Shantou plant.
OEM orders account for 70% of Tai Cheong's output, with its own Super Horse and TC Mark brands providing the remaining 30%. Products are exported to the US, Europe, Southeast Asia and the Middle East.
FOB Hong Kong prices of Tai Cheong's stainless steel watch bands and tools for repairing watches and clocks range from US$0.30-10.00 and US$0.10-200.00 respectively, depending on materials, quantity and product specifications.
Minimum order value is US$2,000, and Wu remains confident about his company's export business as the firm constantly strives to offer the most competitive prices to its clients.
"The US should remain the largest export market for us because consumers there have high spending power," he predicts.
"Many of our products exported to the US will be redistributed and sold to importers in other regions such as South America and Africa."
Tai Cheong sources high-grade stainless steel, mainly from Japan, and places "great emphasis" on providing prompt feedback to customer enquiries.
"It is vital to ensure all customers are happy with our production flexibility, competitive prices and efficient customer service," Wu maintains.
"This is the vital key to our success and explains how we keep our customers coming back and placing orders with us, despite the unstable global economic climate in the past few years."
Some of Tai Cheong's best-selling repair tools for complete watches and clocks include a case opener knife and watchband adjusters, which Wu says make ideal promotional items and excellent free gifts with watches.
Tai Cheong's latest watchbands and buckles are made of stainless steel imported from Japan and are available in solid or wrapped stainless steel.
Expansion bands can be made with a mix of materials - usually stainless steel and plastic - and various types of electroplating and polishing techniques.
Trendier designs can be found in Tai Cheong's new range of 316L stainless steel bracelets and expansion bangles, which are available in traditional silver as well as two-tone silver and gold, gold and many other colours.
"The clever use of rhinestones is very common as well," Wu notes. "In fact, whatever the customer wants we will try and make for them because R&D is vital if we are to keep pace with market needs."
WRITTEN BY MARGARET CHAN
Tai Cheong Watch Mfg Ltd
Flat P, 13/F, Phase II,
Kwun Tong Ind Centre,
460-470 Kwun Tong Rd,
Kwun Tong, Kowloon, Hong Kong
Tel: 852-2357-4918
Fax: 852-2343-0561
Email: info@tcwatch.com.hk
Web: www.tcwatch.com.hk
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